GlobalData, China Unicom and ZTE jointly release 5G New Calling whitepaper at MWC 2024
Barcelona, Spain, 27 February 2024 -,ZTE Corporation (0763.HK / 000063.SZ), a global leading provider of information and communication technology solutions, China Unicom, and GlobalData,have recently jointly released the "Remonetizing Voice with Next-Generation 5G Voice and Video Services" whitepaper at Mobile World Congress 2024. This white paper systematically describes the value chain, service experience, network architecture, deployment suggestions, and development trends of 5G New Calling, and provides a scientific reference for operators, equipment providers, partners, and industry customers to evaluate and build 5G New Calling.
The deployment of 5G networks and the popularization of 5G applications bring rare opportunities for the transformation of traditional audio and video services. 5G New Calling, through building a new network and service platform, accelerates in-depth integration with industry applications, and activates innovative applications across different industries. It is gradually becoming an important tool for new service development.
Andy Hicks, author of the whitepaper and Senior Principal Analyst at GlobalData, said, “In a welcome coincidence, we are seeing new possibilities for voice monetization right when mobile operators face inevitable investments for a big voice network refresh. If we do it well, 5G New Calling may provide better experience than OTT services."
To rapidly meet market demands, China Unicom and ZTE jointly proposed a 5G New Calling solution. On the basis of high-definition audio and video services, the solution further provides more interesting call experience for ordinary consumers and more efficient and convenient communication channels for government, enterprise and industry customers.
Jia Zhiqiang, Chairman of China Unicom Online Information Technology Co., Ltd., stated, "As a leader in the construction of the 5G New Calling ecosystem, China Unicom promotes the development of related industries from the aspects such as network, terminal, business model, and standard research. In addition, 5GVoNR, XR, AI technologies are combined to provide the video/intelligence/interactive-based call services, so that users can enjoy more secure, convenient, and cool call experience. China Unicom believes that 5G New Calling can promote innovative development of the 5G service ecosystem and provide a brand-new 5G era for consumers, enterprises, and home customers."
The 5G New Calling solution promotes the development of related industries from the aspects such as network, terminal, business model, and standard research, aiming to foster an efficient ecosystem of co-construction, co-existence and win-win, and jointly explore a broader blue ocean market. Currently, the 5G New Calling solution has entered the commercial stage in some markets.
Wang Weibin, Chief Scientist of ZTE Product Planning, emphasized that, "5G New Calling is a brand new upgrade of voice services for operators. It has three new features: new technology, new experience, and new ecology. It provides new interactive and immersive call experience based on new technologies such as 5G and AI. Based on the 3GPP standard, it builds a brand-new value ecosystem platform that is open and shared by operators, chip designers, terminal and device manufacturers, application developers and operators, and industry customers. 5G New Calling is an important basic communication service oriented to individuals and industry customers in the 5G era."
